bKash: Home & Rewards

As the leading MFS (Mobile Financial Service) in Bangladesh, bKash processes millions of transactions daily. However, with the expansion of services, the app’s information architecture struggled to keep pace with user needs. This project was a self-initiated redesign focused on solving two critical pain points: an overwhelming homepage and an underutilized rewards ecosystem.

Mar 18, 2025

bKash: Home & Rewards

Mar 18, 2025

Role

UX Designer

Service

UI/UX Design

Role

UX Designer

Service

UI/UX Design

Role

UX Designer

Service

UI/UX Design

Background

The Challenge

Home Screen Clutter: Users often had to hunt for frequently used features amidst promotional banners and lesser-used tools.

Rewards Disconnect: The rewards section felt disconnected from the user journey, leading to low redemption rates and user engagement.

Design Solution

I introduced a customizable quick-action module for one-tap access to essential tools and revamped the Rewards section into a gamified loyalty dashboard with visual progress tracking.

The result is a cleaner, friendlier app that helps millions of users get things done faster without the headache. No more digging through menus just to send money or claim rewards.

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